Thursday, March 01, 2012

Local Heroes Making an Impact

RTÉ’s Local Heroes campaign, now active in Drogheda, Limerick, Clonmel, Wicklow, Clifden, Kells, Templemore and Burtonport is having a strong local and national impact and is getting the message across that just one simple action, on all our parts, can help kick-start recovery. Over 90% of those questioned in a recent survey, commissioned by RTÉ, said they regard Local Heroes as ‘enterprising’ and ‘relevant’.

Sean Nolan, Associate Director, of Amárach Research, which carried out part of the research on Local Heroes, commented that the campaign is "hitting the nail on the head in terms of matching the public's mood."

More importantly, that goodwill is having a positive impact on behaviour. In an online survey conducted by RTÉ Audience Research, seven people in ten, who had come in contact with the campaign, said they intend to shop locally more often as a result. Local Heroes provides communities with the inspiration and start-up material needed to support local jobs. For more information about how to get your community involved log on to www.rte.ie/localheroes

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