Every weekend in all our national newspapers the fierce competition between
the larger supermarkets competing with each other results in alcohol getting
cheaper and cheaper. Pages and pages of adverts with 6 bottles of beer for sale
for €7 and bottles of vodka for less than €15 take over our Sunday papers.
Below cost selling of alcohol is being used as a loss leader by the multiples in
order to attract more customers to their store but the insidious effect of this is
fuelling the culture of home drinking which will have long term effects on the
changing culture if Ireland.
More importantly I am extremely concerned about the growing culture by young
people of “home” drinking. Teenagers and young adults can buy bottles of
vodka for €15 and are drinking them with no cause for concern. If we do not
address this issue immediately we will have major alcohol related issues and
problems in the future.
I will be seeking a ban on below costs selling of alcohol in these type of outlets
or the increase of excise duty on these sales to reduce the availability of very